BASS PRO SHOPS FISHING LURES

Save a bundle over the separate purchase price with our Bass Pro Shops® 70-Piece Best Of Lure Kit! This all-in-one assortment gives you 7 of our

Bass Pro Shops 70-Piece Best Of Lure Kit

Give big bass what they crave most with our Bass Pro Shops® XPS® Swerve Glide Brushtail Swimbait. The attention-grabbing size and brushtail offers a

Bass Pro Shops XPS Swerve Glide Brushtail Swimbait

Bass Pro Shops Rubber Fishing Lures

Flash—here's an easy meal for you! That's the message our Bass Pro Shops® Baitfish Pro Underspin Weedless Jighead broadcasts as it dances through the

Bass Pro Shops Baitfish Pro Underspin Weedless Jighead

Bass Pro Shops XTS, 3/8oz Fire Tiger fishing lure #10340

Al Gag's Whip-It Fish Lure 1oz - Pearl

Bass Pro Shops Fishing Baits, Lures

YUM Fishing Lures

The Atomizer Hard Bait is designed to simulate a predator attacking a school of baitfish. This lure creates a commotion on the surface and makes noise, attracting game fish to it. In addition, it features an attractive color for even more enticement. Also usable as a sub-surface swimmer, the Atom Atomizer Hard Bait is excellent for tarpon snook, redfish, stripers and blues.

Atom Atomizer - 1-1/4oz - Blue/Silver

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O - Crawdad