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The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike King's innovative design team, the Dayton, Tennessee pro harkened back to his upbringing to develop the Chick Magnet. It is great to finally see the flat-sided crankbait getting the attention it deserves, said Morgan.

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