Fishing Lures for sale in Berkeley, California

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Blue Vapor OB

Berkley Purple Tiger Flicker Shad

One lure that has exceeded expectations? : r/Fishing_Gear

Berkley Powerbait - Berkley® Fishing US

Berkley PowerBait Nessie Fishing Soft Bait : Sports

Are knock off lures worth risking? : r/Fishing_Gear

Berkley Powerbait Slobberknocker Bladed Jigs - Hog Farmer Bait Company

Lot Vintage Fishing Lures Helin Flatfish Fly Fishing Bait Wood

Berkley Deep Hit Stick - 12 - Knock Out

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best

Berkley Finisher 5 FFS Jerkbait

The Berkley Spy has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the Spy delivers an ideal spybait action on the fall and throughout the slowest retrieves. Josh Bertrand Pro Tip: Designed to fish in clear water at any depth.

Berkley Spy