purefishing.com Reviews Read Customer Service Reviews of

Battletek Inshore Spinning Rods, Saltwater Rods

Fishing tackle from the world's most trusted fishing gear brands

Explore Pure Fishing's Brands including PENN, Berkley, and More

Fishing tackle from the world's most trusted fishing gear brands

Fishing 101 - Pure Fishing

The newly designed Pflueger® Patriarch® is truly The Smart Choice™ in lightweight performance. The new Patriarch is designed to be lighter while

Pflueger Patriarch® Spinning Reel

Latest News, Media and Announcements from Pure Fishing

Explore Pure Fishing's Brands including PENN, Berkley, and More

Fishing tackle from the world's most trusted fishing gear brands

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural

PowerBait® Gilly

PowerBait® Power® Switch - Berkley® Fishing US