Rapala Fishing Lures: Trusted Since 1936 — Discount Tackle

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

Rapala Countdown Elite 75 Gilded Chartreuse

Rapala Rattlin' Rapala 07 Fishing lure, 2.75-Inch, Blue Shad : Fishing Bait Traps : Sports & Outdoors

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap Shad consistently swims with an erratic and evasive sweeping action perfectly mimicking vulnerable baitfish.

Rapala Scatter Rap Shad Perch; 2 3/4 in.

Rapala Original Floater F11 Balsa Jerkbait — Discount Tackle

Rapala OG Deep Tiny 7 Crankbait Big Shad

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

Rapala Countdown Elite 75 Gilded Hot Tiger

Rapala OG Deep Tiny 7 Crankbait Big Shad

Designed to offer big action in a small bait. Size 3, body length 1-1/2'', dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs out of cover when paused. Small in size, but weighted to cast like baits 2-3 times its size. External body scales and holographic eyes complete the illusion.

Rapala Ultra Light Crank - Yellow Perch

Rapala Jointed in Silver Fluorescent Chartreuse

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently. Trolled or cast this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Rapala Original Floating Minnow, Yellow Perch

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Tough Balsa Body Wire Through Construction.

Rapala Shad Dancer Crankbait

Rapala Jigging Rap Magnum Lipless Crankbait - Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vertical jigging. Designed with the same Jigging Rap swimming action that is a proven fish catcher, the Jigging Rap Magnum is built with a durable one-piece body and fin design to allow it to take a beating and keep on catching.

Rapala Jigging Rap Magnum - Chrome Blue

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Rainbow Trout

Rapala Rippin' Blade - Gold

Rapala Fishing Lures: Trusted Since 1936 — Discount Tackle