Fresh New-for-2021 Fishing Lures from Berkley - Game & Fish

TOP 10 BAITS & PATTERNS: How the Bass Pro Tour's 10 Best Caught 'em On Watts Bar Lake - Major League Fishing

NEW Berkley FFS Optimized Baits

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo top water lure is easy to use and designed for use around all types of shallow

Berkley Choppo Topwater Fishing Lure, Pinky, 3/4 oz

Best New Lures and Fishing Gear of 2023

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BERKLEY FLICKER SHAD FRESHWATER CRANKBAIT: Pro designed and tournament proven, Berkley Flicker Shad fishing lures are essential for any trolling

Berkley Flicker Shad Fishing Lure, HD Smelt, 3/16 oz, 2in | 5cm Crankbaits, Size, Profile and Dive Depth Imitates Real Shad, Equipped with Fusion19